Figuring Out. Branding

Brand Name

Written as: Figuring Out.— capital F, capital O, rest lowercase. The dot (period) is ALWAYS teal #14B8A6, never the same color as the text. Never write as "FIGURING OUT", "figuring out", or "FiguringOut".

Logo — Full Wordmark

"Figuring Out" in Space Grotesk Bold + teal dot. This is the primary logo. The teal dot is part of the logo — never optional, never removed.

Logo — Short Mark (F.)

"F." for social media profiles, favicons, small spaces. Capital F + teal dot. Same rules apply — the dot is always teal.

Font

Space Grotesk — all weights (300-700). Used everywhere: website, packaging, marketing, print. No other fonts. Self-hosted via next/font on the website.

The Teal Dot

The dot after "Figuring Out" and "F" is always #14B8A6 (brand teal). On dark backgrounds: teal dot. On light backgrounds: teal dot. On colored backgrounds: teal dot or white dot if teal doesn't contrast. The dot is the brand mark.

Tone of Voice

Playful, self-aware, never preachy. Talks like a friend on a run, not a coach with a clipboard. Never say: "beast mode", "crush it", "grind", "hustle", "fuel your potential".

Tagline

"Hydrate while you figure it out." — always lowercase except the H.

Handles

Instagram: @figuringout.club · Email: hi@figuringout.club · LinkedIn: figuringoutclub · Domain: figuringout.club